I just downloaded The Social Media Myth at http://www.socialmediamyth.com (via @michellem) – Some excellent info here that really made sense # researching social media reading reports from joel comm about twitter and Michelle M about social networking # Win an iPod Touch by tweeting! Follow @joelcomm and visit http://twitterpower.com/win/ for details. #winipod Please RT! # Powered by Twitter Tools.
Twitter Updates for 2009-02-22 Read More »
A company’s brand is much more than just a name, or fancy logo or graphics. A brand represents what a company stands for – it’s market positioning. It signifies what consumers percieve of that company as well as deeper feelings, emotions and beliefs about that company. Brands do have value – Brand Equity – which is a measure of how much more the consumer would be willing to pay vs. the competition or an un-branded version. A very hard figure to calculate, so we often talk in relative terms. I recently found an article that indirectly demonstrated the power of brands – in regards
A Classy and stylish Logo – is that what it takes to make a good first impression? Yes . . . but not only that. It is true, you need high quality graphics in your signage, displays, advertising and any other marketing materials. You need these marketing items created professionally and looking their best. But that VERY IMPORTANT first impression goes way beyond graphics, style and marketing items. It includes things like your location, your cleanliness, good maintenance (no squeaky doors). As well your product will be a huge part of the first impression – you must have the right quality, quantity and product
Everything about your business matters. The first impression that a customer gets when he first sees the building as he parks his car will matter. And again the first impression as he walks in the door, and meets you or your employees. The logo that signifies your business matters, as does the signage inside and out. The product displays and advertising about your business has a huge impact on your customer. The business cleanliness, the paint job, the type of building all matter. The quality of your product is very important and definitely matters. As does the quantity of your product the customer receives.
In Marketing – Everything MATTERS! Read More »
What will happen? World markets are in rough shape. Banks are spiralling out of control – no faith in lending. Governments to the rescue – will that help. Your Business! What to do to make it survive? First thing – focus on your existing customers. Treat them like gold. You will not keep them all in a recession, but keep as many as you can. Give them no reason to leave. Give as much value as you can. Meet their needs and wants. And communicate – customers love to be talked too!
Recession Proof your Business Read More »
