Marketing Basics

Valuable Marketing Concept

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So I was doing some thinking last night. Marketing trends . . . What has been working to get the message out? What is important for a business? Companies want to build trust and credibility. Companies want to capture prospects at the right time – during the buying process. Companies want to be seen as providing a solution – not simply ‘selling’ stuff. What other trends . . . More and more consumers – both B2C and B2B are researching online before purchasing. They are using search engines to find good information. As well – consumers are looking for advice from other people. At […]

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Where is Marketing Going?

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What is the future of marketing? I hear from both my boys – they do NOT like traditional marketing. Overt Product claims, Aggressive tactics, silly stunts – these things do not get their attention – or if they do – it turns them off. Yet they both are affected by trends, by branding, by what is current. So what is getting through – and how is it getting through. Bret Smith has an interesting take on the future of marketing; “The future of marketing, is NOT marketing. That is, traditional “marketing”, roughly defined as “creating demand and getting people to buy your stuff”, is

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Content Marketing is the heart of online success

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The internet was created as a form of communication. Therefore it should come as no surprise that the content on the internet is the most important thing about the internet. If people want to know it – they will read it, view it, watch it and ultimately share it. So if you want to use the internet as part of your overall marketing strategy – you better create great content.  

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Marketing Defined

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What is Marketing? How is it different than promotions, advertising and all this new social marketing discussion? Marketing is a core business function that deals with how you are going to deliver value to your customers.  Marketing takes into account your customers needs and wants, it deals with the organizations communication strategy and it also has an internal communication component. Marketing is all-inclusive as it contains the 4 P’s – one of which is Promotions. When defining the 4 P’s of marketing – Promotions is defined as any way in which an organization spreads the message about their company and their products or services.

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Basics of Marketing

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Many people I talk to struggle with the concept of marketing. They understand many of the different strategies included within marketing – such as advertising, creating a website, building customer relationships, but they don’t know how this all intertwines into a marketing plan. Let’s start off with a very simple marketing definition: ‘Marketing is EVERYTHING related to (that affects) the sale and transfer of Your Product to Your Client‘ . . and remember The Customer Experience is EVERYTHING! Let’s delve a little deeper into the Customer Experience. First – what do we mean by Customer Satisfaction? The first criteria is did our product or

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