Marketing Basics

Buyers Sales Process

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Let’s dive deeper into the fascinating world of how people decide to buy stuff—it’s like a strategic game, and I’m here to spill the beans in a simple and pro way. First up, we have the Awareness stage. This is when people realize they have a need, and your business might just have the solution. It’s like a light bulb turning on in their heads, that “aha” moment when they go, “Hey, I want that!” The psychology here is all about recognizing a gap and seeking something to fill it. Moving on to the Interest phase. Picture this as an exploration. Folks start looking […]

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Sales Funnels work for your Biz

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Ever heard of a sales funnel? It’s like a super cool journey for buyers on your website. Let me break it down for you! A sales funnel is like a slide for shoppers. Imagine you’re at a water park. First, you check out all the slides (Awareness). Then, you pick your fave and climb up (Interest). Next, you whoosh down the slide (Decision). Finally, you splash into the pool and buy something (Action). Okay, let’s get into details. Awareness is when people know about a product. Maybe they see an ad or hear about it from friends. It’s like when you first learn about

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Canada United Small Business Grant

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Here is something you may want to apply for. Canada United is looking to help out Small Businesses during Covid-19. They are offering GRANTS of $5000 to eligible small businesses that need help. You can be anywhere in Canada, Incorporated or Sole Proprietor, and have minimum annual sales of between $150,000 up to $3 Million. Not for Profits can also apply. This by no means will solve all your business troubles, but every little bit helps. The money is to be ear-marked for re-opening or for TRANSITION to Online – that is adopt new Digital Technologies to help with sales. $5000 can definitely help

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Power of Local Listings Online

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Getting to the top of Google can be hard for any business. Picking the right keywords is critical, then writing great content to optimize for those keywords. A better solution is get in the Google Three Pack. For local businesses that serve a particular area, you can be feature in the 3-pac and get listed at the top of Google Search for your area. Having a Google My Business listing is the first step, it definitely is the main online local listing you NEED to have. You also should have your other local listings filled in with the correct information and optimized. This includes

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Ultimate Digital Marketing Strategy for your Biz

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You know, diving into the wild world of digital marketing without a strategy is a bit like stepping into a casino and spinning the roulette wheel. Sure, you might get lucky, but most of the time, you’re just taking a shot in the dark. Crafting a winning digital marketing strategy, on the other hand, is like having a finely detailed map, a trusty compass, and the ability to navigate through uncharted territory. First things first, you’ve got to know yourself and your customer. It’s like looking in a mirror and understanding who you are as a brand. Conducting a good ol’ SWOT analysis, you

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