Marketing Basics

Review your Website Content Now

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Now is a great time to review your website content. While things are rapidly changing in the world and both the brick’n’mortar and online space are adjusting rapidly to world and local conditions, it is more important than ever to be sure that your website has the right information and content. First and foremost, be sure that your contact information, hours of business and service levels are prominently displayed on your website. You may want to move your primary desired method of contact to a place on your website that is easier to see and access by visitors at this time. Let people know […]

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Mission, Goals and Key Message

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Want some Great Advice? Especially at this point…. During this crazy time. Review your Mission Statement, your long term Goals and your Key Messaging to be sure they are congruent and in line with your business activities It is always a good thing to take a look on a regular basis at these key items. Your Mission Statement, your long term Goals and your Key Messaging are critical parts to your overall marketing strategy. They are what drive the strategy at it’s core. And we often drift away from them at times, with all the hustle and bustle of daily life and work, with

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Website Traffic

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Every business wants more traffic to their website. Especially qualified website traffic, as in traffic that will eventually mean more business. So how can one get more traffic, thus make better use of your website. We hear so much these days about social media… Facebook, LinkedIn, Instagram and more. Is there value in these? And will they bring you more traffic to your website? There is a point to using these social media sites, but….. I would not fully rely on them for traffic.  You still need a website, a good informative website that is your main hub online. As I have always said,

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Work Work Work

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Work Work Work…. but…… Last night….. Flew back from Mexico last night….. It was so good to get away to a warmer climate, although I still love the mountains and the snow. A week of all inclusive fun…. more fun than I really should have… hahahaha I do have a sun burn! Puerto Vallarta has so much to offer, it is an old place, still very authentic. Some of the best parts was interacting with the locals and seeing the local culture. And the food… was so good. Of course the amazing ocean sunsets!!!! Swimming in the ocean was amazing, as was the all

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Choosing a Domain Name for your New Business

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You have decided it’s time to start that new business. That amazing business concept you have been thinking over is definitely going to be a success. And now you need a domain name. Well go over to www.zeddomains.com and grab your domain. But wait!!! What should you use a domain name? Well if you have picked out a great business name, then simply use that. And use the ‘.com’ extension – as it is the most common – and usually the cheapest or close to it. And don’t add in any spaces or any other punctuation (like hyphens). But what is you don’t have

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