Marketing Basics

Website Hosting

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Website hosting, do you even know what it is? Just like you store information on your own computer, all the files, the text, the images, and the functionality for your website needs to be stored somewhere. That is called Website Hosting, where they store your website. You are paying for the storage, and paying for them to connect it to the internet and send it out to the people viewing your site. Often with many DIY website builders like Wix, Weebly or SquareSpace the hosting is included. And with many website developers, they offer hosting as part of their service. Website hosting can be […]

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Let’s Make it EASY

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Let’s Make it EASY What really do I mean by that…. how will that phrase help you? Easy can be defined as the absence of difficulty. Easy also is about freedom from worry or problems. You may have struggled with marketing. Whether it was the technical side (from websites to Facebook pages and more). Or the strategic decisions related to marketing (should I use Radio, do events, an ad in the newspaper, or figure out Facebook or Google Ads). There are so many options when it comes to marketing for your business. And how do I know what will work or not. That is

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Social Media for your Business

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You created a Facebook page, or started posting on Instagram. Some cool memes, quotes and other interesting stuff. Starting mentioning your business and your services and how you can help people. And now you are wondering what next?? It’s true what they say, organic reach, especially on Facebook, but really on all social platforms has dried up. For the average business, you simply are not going to reach a whole lot of new customers on social media without spending some money on advertising. So, is there any point in doing regular social media posting? YES! First of all, it is about the basics of

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SEO – Search Engine Optimization – Is it Relevant?

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With all the different social media platforms and other ways to market your business, is spending time on SEO even relevant? Especially when it is so damn hard to get to the top pages of Google, let alone the number one or two spot. Why even try? My opinion, it is still vital!! Google searching is still a huge part of how people use the internet. And people are getting smarter and smarter with Google. And Google is also getting smarter. Generic searches like Dog Walker and Tax Accountant… yes these are no longer relevant. But specific searches, along with location, that is a

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Creating a Business Blog

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Creating a Business Blog “Blog” is the abbreviated term for Web Log. Essentially when you are blogging you are creating a log on the web. Very similar to an online diary or online personal journal. This phenomenon has spread like wildfire across the internet. Blogs can fall into two fairly general categories. Personal Blogs: a mixture of keeping personal journal or voicing your opinions in posts. This is often very focused on the area of interest to the blogger, the topic can be related to some hobby or passion of theirs. Even though this is for personal reasons, these types of blogs can make

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